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Empathy in UX Design: Why It's Important

Empathy in design creates a positive user experience for a digital product by enabling comprehension of both viewpoints and feelings of end-users. KRUTSCH compares this practice to KRUTSCH's unique approach in its process to solve complex problems and inform solutions for its clients.

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Twin Cities Business Feature

Our efforts toward a low-code approach were featured in the ‘Tech 20 List’—Twin Cities Business' annual roundup of the most promising inventions and innovators in the state.

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Web, Native, and Hybrid Apps, oh my!

The most crucial first step when deciding to build an app is choosing if it will be a web app, native app, or hybrid app. In KRUTSCH's latest vlog adaption of a previous blog post, Ken Krutsch, shares the pros and cons of each app model.

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The Principles of Visual Design in UX

The Gestalt Principles, the love child of the men listed above, have defined a set of laws which address the way humans make order out of the everyday things we see. We often see these principles referenced in graphic design, but how are they applied in UX?

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The Cost of Not User Testing

At KRUTSCH, we believe in the importance of user testing. It's a cornerstone of our process and of user experience design, or UX. User testing is one of the most valuable tools to ensure product expectations are met for both stakeholders and end users.

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The Importance of Client Re-engagement

KRUTSCH makes it a priority to learn about a company’s customer base and user experience to ensure the products it helps build and deploy are well researched and supported with evidence. This understanding of a company’s goals, wants, or needs are why clients come back again and again with new projects.

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The Mobile App Design Process: How to Design an App

Designing for new and existing products each have their own unique challenges. With an existing product it’s easier to find a starting point because there’s a history that can be worked with. Designers have the ability to tap into a user base, analytics, and are able to test an existing product to understand the user experience. When there isn’t an existing product, one must choose where to start.

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UI Patterns: A Front-End Developer's Perspective

Creating our UI Patterns was both uniquely fun and challenging. Below you’ll find the play by play of the brain rollercoaster that was our process, along with a more cut and dry look at what it means to program examples (as a front end developer) of our User Interface design patterns.

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