App Refresh

Nurture your product

Let KRUTSCH guide your digital product into a new era. As your business demands shift, so does your digital footprint. At KRUTSCH we are experts in evaluating, refreshing and updating products that your customers will love.

Reasons you might need an app refresh

  • Customer dissatisfaction

  • Increased demand

  • Loss of revenue

  • Market differentiation

  • Dated or obsolete tech

  • Alignment with brand identity

Left: previous version of Owlcam app Right: updated version of Owlcam app

How we can help

Discovery

Phase 1

We analyze your competitor’s products to learn about emerging patterns, proven strategies, and unoccupied niches. We’ll utilize insights from this exercise to inform how your product will become a standout in the industry.

Identifying issues and requirements from the users’ perspective allows KRUTSCH to design a truly user-centric product.

Define

Phase 2

Qualitative user research will help us discover which features to emphasize, to enhance, or to remove completely. A correct, prioritized feature set and simplified workflow is paramount to designing a winning customer experience.

Design & Prototype

Phase 3

We start with your existing app as a baseline, adding and subtracting as needed based on the Defined phase. We then move into high-fidelity wireframes to implement key features and workflow, then iterate concepts until we have a workable design model.

Develop & Deploy

Phase 4

We analyze the existing front and back-end tech stack to match the Design & Prototype findings. We provide front and back-end development services, product testing, bug fixes, cloud services, app store deployment as well as ongoing maintenance and analytics.

Collecting and analyzing user insights after launch ensures your product remains relevant and you stay competitive.

Client Spotlight

Mayo Clinic

Research Protocol Catalog

Helping specialists at Mayo Clinic to connect cancer patients with life-saving clinical trials.

Our user study indicated the existing version of the app was being ignored by practitioners mostly due to user experience issues.

KRUTSCH worked alongside Mayo Clinic to redesign their Research Protocol Catalog to ensure that doctors weren’t missing out on opportunities to connect their patients with life changing care.

Gemini

We transformed the sign-ordering process for the largest U.S. sign manufacturer, Gemini, into a fully digital experience. By leveraging a well-loved web app, we streamlined order tracking, enhanced communications, and reimagined the quoting tool to deliver seamless internal and customer-facing solutions.

Housing First Minnesota℠

KRUTSCH revitalized the Parade of Homes experience by recreating a digital app that goes beyond the traditional guidebook. The app allows users to browse homes by preference, plan tours with optimized routes, and enjoy features that enhance convenience, making it the preferred tool for attendees.


Suite of Apps

The Heart Valve Disease App suite provides procedural guidelines, best practices, and clinical scenarios to support physicians worldwide. With a low-code, cloud-based database solution, researchers can now efficiently manage app content, ensuring updates are seamlessly delivered to users, who can access critical information even offline in remote areas.

Owlcam

Owlcam Dash Cam Mobile App

We reimagined the Owlcam app to better meet customer needs, seamlessly integrating with dash cam devices. By prioritizing an intuitive UI and offering features tailored to both basic and advanced users, we delivered a user-friendly app that enhances the driving experience.

Ready to get started?