App Refresh
Nurture your product
Let KRUTSCH guide your digital product into a new era. As your business demands shift, so does your digital footprint. At KRUTSCH we are experts in evaluating, refreshing and updating products that your customers will love.
Reasons you might need an app refresh
Customer dissatisfaction
Increased demand
Loss of revenue
Market differentiation
Dated or obsolete tech
Alignment with brand identity
Left: previous version of Owlcam app Right: updated version of Owlcam app
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Expert Evaluation
KRUTSCH will conduct a heuristic review by systematically evaluating your digital product against established usability principles, identifying areas for improvement, and providing actionable insights to enhance user experience, your brand, and to align with your customer's goals.
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User Study
KRUTSCH will design and administer a user study to observe your app’s performance in real-world scenarios, gathering qualitative feedback from your target groups on functionality, user pain points, and overall value to guide your product strategy.
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Analytics
Understanding your users is essential for driving growth and enhancing app performance. Our user analytics solution, AppSight, empowers you to gain deep insights into user behavior, enabling you to make data-driven decisions that boost engagement and retention. Collecting quantitative data and insights helps inform overall product strategy.
How we can help
Discovery
Phase 1We analyze your competitor’s products to learn about emerging patterns, proven strategies, and unoccupied niches. We’ll utilize insights from this exercise to inform how your product will become a standout in the industry.
Identifying issues and requirements from the users’ perspective allows KRUTSCH to design a truly user-centric product.
Define
Phase 2Qualitative user research will help us discover which features to emphasize, to enhance, or to remove completely. A correct, prioritized feature set and simplified workflow is paramount to designing a winning customer experience.
Design & Prototype
Phase 3We start with your existing app as a baseline, adding and subtracting as needed based on the Defined phase. We then move into high-fidelity wireframes to implement key features and workflow, then iterate concepts until we have a workable design model.
Develop & Deploy
Phase 4We analyze the existing front and back-end tech stack to match the Design & Prototype findings. We provide front and back-end development services, product testing, bug fixes, cloud services, app store deployment as well as ongoing maintenance and analytics.
Collecting and analyzing user insights after launch ensures your product remains relevant and you stay competitive.
Client Spotlight
Mayo Clinic
Research Protocol Catalog
Helping specialists at Mayo Clinic to connect cancer patients with life-saving clinical trials.
Our user study indicated the existing version of the app was being ignored by practitioners mostly due to user experience issues.
KRUTSCH worked alongside Mayo Clinic to redesign their Research Protocol Catalog to ensure that doctors weren’t missing out on opportunities to connect their patients with life changing care.
Gemini
We transformed the sign-ordering process for the largest U.S. sign manufacturer, Gemini, into a fully digital experience. By leveraging a well-loved web app, we streamlined order tracking, enhanced communications, and reimagined the quoting tool to deliver seamless internal and customer-facing solutions.
Housing First Minnesota℠
KRUTSCH revitalized the Parade of Homes experience by recreating a digital app that goes beyond the traditional guidebook. The app allows users to browse homes by preference, plan tours with optimized routes, and enjoy features that enhance convenience, making it the preferred tool for attendees.
Suite of Apps
The Heart Valve Disease App suite provides procedural guidelines, best practices, and clinical scenarios to support physicians worldwide. With a low-code, cloud-based database solution, researchers can now efficiently manage app content, ensuring updates are seamlessly delivered to users, who can access critical information even offline in remote areas.
Owlcam
Owlcam Dash Cam Mobile App
We reimagined the Owlcam app to better meet customer needs, seamlessly integrating with dash cam devices. By prioritizing an intuitive UI and offering features tailored to both basic and advanced users, we delivered a user-friendly app that enhances the driving experience.