Understand your customers, elevate their experience, and grow your business.
Gaining a deep understanding of your customers is key to driving their satisfaction and your business growth. With AppSight, you can uncover meaningful insights into your customers’ behaviors, allowing you to make informed decisions that enhance their experience, foster stronger engagement, and build lasting loyalty—all while supporting your revenue goals.
How it works
We enhance your mobile app code to track detailed user behavior. We combine with data from Google Analytics 4 and Crashlytics, then pull in data from the App Stores. All of this is processed and stored on Google Firebase.
Using Google AI tools, we can track and summarize custom behaviors, user flows, and overall engagement across your entire user population - in real time.
Leveraging these AI-driven insights, we render a dashboard that highlights user behavior for each pre-determined App Story, the unique qualities of your users, and more. The dashboard will provide easily digestible, real-time data to show what features your users typically use and those they avoid or are unable to find or make use of.
What you’ll gain
Data-Driven User Insights
By leveraging powerful analytics, you gain a clear understanding of your users’ behaviors, preferences, and needs. These insights enable you to make smarter, data-backed decisions that drive engagement, improve retention, and optimize performance. With a focus on understanding your audience, you can create meaningful connections that not only enhance their journey but also propel your business forward.
Comprehensive User Monitoring
By tracking every interaction, behavior, and touchpoint, you gain a complete view of how users engage with your app. This holistic approach allows you to identify opportunities for improvement, address pain points, and optimize the user experience—all while building loyalty and driving growth.
A Customer-Driven Product Roadmap
Ensure your app evolves in line with the needs and desires of your users. By putting customer insights at the heart of your development strategy, you can prioritize features, enhancements, and innovations that truly matter to them. This approach fosters deeper engagement, builds trust, and strengthens user loyalty, while also helping you stay competitive in a fast-changing market.
A Strategic Edge Over Your Competitors
AppSight helps you better understand your users and enhance their experience, boosting engagement and loyalty. Incorporating user data into your strategic goals and roadmap ensures features are built the right way, reducing the risk of costly rework later on. In other words, we upgrade your team’s tendency to say, “I think,” to “we’ve observed and the data shows...”.
How we get you started
We design a data model that aligns with the key user stories for your app experience.
We instrument your app, adding small pieces of code into your existing app to collect data.
We connect to existing analytics platforms like GA4, Crashlytics, et al. (This is highly dependent on the architecture of your existing app.)
We spin up an instance of our cloud platform to collect and process all of this data.
We set spending caps for backend AI processing to meet your needs and your budget.
We tailor your AppSight dashboard to match your app stories.