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The Cost of Not User Testing

At KRUTSCH, we believe in the importance of user testing. It's a cornerstone of our process and of user experience design, or UX. User testing is one of the most valuable tools to ensure product expectations are met for both stakeholders and end users.

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The Importance of Client Re-engagement

KRUTSCH makes it a priority to learn about a company’s customer base and user experience to ensure the products it helps build and deploy are well researched and supported with evidence. This understanding of a company’s goals, wants, or needs are why clients come back again and again with new projects.

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The Mobile App Design Process: How to Design an App

Designing for new and existing products each have their own unique challenges. With an existing product it’s easier to find a starting point because there’s a history that can be worked with. Designers have the ability to tap into a user base, analytics, and are able to test an existing product to understand the user experience. When there isn’t an existing product, one must choose where to start.

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UI Patterns: A Front-End Developer's Perspective

Creating our UI Patterns was both uniquely fun and challenging. Below you’ll find the play by play of the brain rollercoaster that was our process, along with a more cut and dry look at what it means to program examples (as a front end developer) of our User Interface design patterns.

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Why Your App is Really Three Apps

We’ve made quite a few apps that work in lots of different ways.

When a client comes to us with an idea for app, the conversation eventually turns to: it's not 'an' app, it's three apps. The client usually assumes we mean iPhone and iPad, Android, and web-based for desktops.

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8 UX Design Challenges with Connected Devices, Part 2

In Part 1, we observed how Connected Device User Experience (UX) design is a trifecta blending of The Device (hardware enabling a function), The Service (providing the value), and The App (a user interface, providing access). To do that successfully we need to address eight UX challenges. This is Part 2, the listicle you've been looking for, amplified with examples taken from our anecdote in Part 1, which is here: 8 UX Design Challenges with Connected Devices, Part 1

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8 UX Design Challenges with Connected Devices, Part 1

Connected Device User Experience design is a trifecta blending of The Device (hardware enabling a function), The Service (providing the value), and The App (a user interface, providing access). Connected Devices are the NFL of the UX world - very hard to get right and unforgiving when it fails. Our background has taught us that we're going beyond connecting digital platforms - we're connecting people. To do that successfully we need to address these eight challenges.

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How to Design a Dashboard: 4 Key Principles

Too often designers insert pretty graphs that show information that isn’t actually critical to the user. A dashboard’s goal is simple: help users evaluate and perform the most important tasks. How to design dashboards that become an effective, reliable resource for users.

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App Promotion: Designing for Post Deployment

Collaborative efforts have armed us with the tools needed to not only design and build our client’s ideas, but also give them the means to succeed beyond deployment, to grow their brand on a variety of platforms. We’re committed to helping our clients build a marketable product, designed to their specific promotional and growth goals.

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UX Design Life-Cycle, Part 7: Deliver & Test the Design

Every product launch surprises us a little. It’s not that testing uncovers issues in need of repair, polish, or even re-design; that’s a given for any but the most trivial of apps. No, it’s simple, passé elements, that we exercise over-and-over internally, that somehow trip-up our end-users and leave us shaking our collective heads. Here are some entertaining examples.

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iOS vs. Android App UI Design

We’ve made quite a few apps that work in lots of different ways. How do we design for iOS versus Android? We focus on accommodating platform differences while maintaining a cohesive feel and experience.

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DONT™ BRANDING CASE STUDY

Dont™ is a native application that enforces safer, undistracted teen driving by allowing parents to establish rules for their child to follow on their mobile device and monitor for unsafe driving behavior. More than simply illustrating a logo, we collaborate with our clients to develop a visual identity that matches their unique vision.

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