Why Your App is Really Three Apps
This week’s blog post is a little different, we have chosen to start creating video versions or ‘vlogs’ of the topics we choose to talk about. Watch the video below to find out ‘Why Your App is Really Three Apps’.
-text script from video-
We’ve made quite a few apps that work in lots of different ways.
When a client comes to us with an idea for app, the conversation eventually turns to: it's not 'an' app, it's three apps. The client usually assumes we mean iPhone and iPad, Android, and web-based for desktops.
'Yes...', we tell them, that too. But, when we say three apps, we mean three apps that perform different roles.
Let me give you an example. I just ordered lunch using Uber Eats. The app on my phone is the first app - the one for the end user of a platform or service.
Somewhere in Minneapolis, a driver is getting notified that a delivery opportunity is available; they accept the request and are routed the McDonald’s on University and Broadway Avenue.
The app on that driver's phone is the second app - the one for the delivery person to accept a work order, be routed to the restaurant for pick-up (if you can call McDonald's a restaurant), and finally to route to my location.
Finally, somewhere else, an Uber administrator is standing by to handle customer or driver service issues, like if my driver brought the wrong order and I want a refund.
There is a fourth service in the above example: a cloud service that connects customer orders with restaurant back-office order systems, but for this example we can consider that part of the third app.
In case of idea... give your apps the strategy, hard work and support they need to win on any platform.
End Note
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Ken Krutsch is Founder & President of KRUTSCH, a digital product design firm. From concept to delivery, KRUTSCH specializes in designing consumer and commercial applications. We generate and execute ideas, finding opportunities for our clients to innovate. Because solving the right problem builds careers, organizations and professional relationships.
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