Our Insights
The Role of the UX Leader vs. UX Manager
An Ounce of Prevention is Worth a Pound of Cure. To avoid team dysfunction, I have learned to do two things:
1. Push decision responsibility far down into an organization by creating many small teams, even as small as 2-persons, with a dedicated team leader;
2. Carefully separate the roles of Team Lead from Manager and communicate expectations for each role.
5 Traits That Make a Great UX Leader
I am asked by clients: “…how did you get started in UX design, coming from a background in development?”
Maybe a better question is: “…how are you a UX practitioner without a background in sales?”