App Refresh: Part 1
2024 at KRUTSCH was all about App Refresh—fresh designs, modern tech, and UX that truly meets customer needs.
Is your app falling short and impacting your brand? In the video below, we explore how innovative ideas can transform it, with two real-life examples to inspire.
2024: A Focus on App Refresh
00:05 - 00:26
In 2024, our work at KRUTSCH really revolved around one central theme, app refresh. A fresh design, innovative ideas, a modern tech stack, a thoughtful UX approach to meet real customer wants and needs. I want to talk for just a minute or two about innovative ideas. Maybe you have an app or a service that’s not meeting your customer's needs and it's negatively impacting your brand.
Example 1: Research Protocol Catalog
00:27 - 01:19
So, let me walk through how we approach a design refresh to incorporate innovative ideas with two examples to illustrate. One is the Research Protocol Catalog. This was an app provided by the Mayo Clinic, which is dedicated to helping practitioners match clinical trials with patients. Unfortunately, no one was using it. Literally zero users.
So, we performed both a heuristic review and a qualitative user study with a number of physicians, most of them oncologists, because with the cancer center. And the eureka moment was that practicing physicians are extremely time constrained with meeting with patients. Big surprise.
And the existing app just took way too long to navigate. So, we redesigned the app with the design center of 30 seconds. Can a physician match an upcoming or existing clinical trial with their patient within 30 seconds? And it turns out the answer is yes.
Example 2: Parade of Homes
01:20 - 02:08
The next was Parade of Homes, presented by Housing First Minnesota. The Parade of Homes tour is the largest showcase of new and remodeled homes in the nation. The legacy app was so poorly received that it was pulled from the app stores, and tour participants were relegated to using the printed tour guide book. Classic Case of Digital Transformation was in order, and for this case, we bypassed the expert review on the legacy app and went right into a qualitative study of tour-goers.
And the eureka moment was that the main success scenario was both simple and obvious, let people search across all available tour properties using a wide range of filters, then build an optimized tour plan to visit each site in the best order to minimize drive time, and then automagically push into the navigation app of their choice on their phone.
Transform your App with a Refresh
02:09 - 02:24
If you're ready to take your app or service to the next level, wonder how your customers see your app? Tell us a little bit about your app in the comments below, and we'll take a look. Or head on over to krutsch.design and sign up for a low cost design audit. Thank you.
End Note
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Ken Krutsch is Founder & President of KRUTSCH, a digital product design firm. From concept to delivery, KRUTSCH specializes in designing consumer and commercial applications. We generate and execute ideas, finding opportunities for our clients to innovate. Because solving the right problem builds careers, organizations, and professional relationships.
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