Empathy in UX Design: Why It's Important

Empathy in design creates a positive user experience for a digital product by enabling comprehension of both viewpoints and feelings of end-users. KRUTSCH compares this practice to KRUTSCH's unique approach in its process to solve complex problems and inform solutions for its clients.

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Funmi OlogundeComment
The Cost of Not User Testing

At KRUTSCH, we believe in the importance of user testing. It's a cornerstone of our process and of user experience design, or UX. User testing is one of the most valuable tools to ensure product expectations are met for both stakeholders and end users.

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Funmi OlogundeComment
The Importance of Client Re-engagement

KRUTSCH makes it a priority to learn about a company’s customer base and user experience to ensure the products it helps build and deploy are well researched and supported with evidence. This understanding of a company’s goals, wants, or needs are why clients come back again and again with new projects.

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Funmi OlogundeComment
The Mobile App Design Process: How to Design an App

Designing for new and existing products each have their own unique challenges. With an existing product it’s easier to find a starting point because there’s a history that can be worked with. Designers have the ability to tap into a user base, analytics, and are able to test an existing product to understand the user experience. When there isn’t an existing product, one must choose where to start.

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