ARTISAN HOME TOUR TICKETING
A custom ticketing experience designed to elevate and complement the premium digital journey of the Artisan Home Tour.
Artisan Home Tour, an exclusive, ticketed event celebrates artistry, innovation, and design excellence, offers attendees a rare opportunity to experience exceptional homes firsthand. This year, the Artisan Home Tour team re-engaged with us to design a custom, in-app ticketing experience, seamlessly blending elegance and functionality to enhance every step of the digital journey.
The Opportunity
HFMN initially went with an off-the-shelf ticketing platform for the Artisan Home Tour but soon discovered its limitations. They turned back to KRUTSCH to develop a tailored, long-term solution designed specifically for their audience and event experience.
What We Did
How We Did It
Stripe-integrated Ticketing System
KRUTSCH integrated Stripe across existing AHT products to deliver a scalable ticketing system that eliminates cash sales:
Mobile App - ticket-takers scan tickets and view home analytics, while tour-goers can purchase tickets.
Desktop - web ticket purchasing, retrieval, printing, and digital wallet support.
BOSSv2 - improved cloud services, account and ticket management, analytics across tickets, homes, and builders, and added discount code functionality.
3 Audiences. 1 Cohesive Digital Experience.
The design extends the AHT brand with a cohesive, multi-platform experience for three distinct audiences:
Tour-goers: the AHT website and mobile app make it easy to purchase, store, and redeem tickets.
Ticket-takers: use the admin version of the AHT app to efficiently check in guests at each home and access live analytics for the property they’re managing.
HFMN admins: manage ticket types, pricing, discount codes, and analytics with minimal technical overhead through BOSSv2.
The Result
The Artisan Home Tour's new ticketing platform delivered a frictionless, end-to-end experience for both it's users and it's admins. HFMN gained live analytics visibility, easy exports, and simplified management tools. Tour-goers now enjoy a streamlined purchase and entry process with digital flexibility. Ticket-takers benefit from a faster, more reliable system that minimizes human error.
The solution modernized how HFMN manages it's flagship event, positioning the Artisan Home Tour for continued digital growth in future seasons.
